Binky & Oliver is a start-up gourmet dog treat company that sells healthy, organic hand-made dog treats through an online subscription service to consumers primarily in the U.S.
This is a freelance job for me and I am the Digital Marketing and Communications Coordinator. In this job, I:
• Writing, curating and moderating content such as blog posts, social media posts and email segments to promote business products.
• Reported any external coverage of products on social media; saw an increased Instagram follower count of an extra 5k.
• Reached out to over 50 influencers at the launch of the business and succeeded in getting online exposure.
• Generated 3 new email campaign strategies to entice customers to open up e-mails and succeeded in getting additional subscribers.
Instagram Page: @binky_and_oliver